Eastea was positioned as a challenger brand taking on the might of the established brands in Kerala’s fiercely competitive tea market. Through the unique proposition of ‘double punch’, Eastea could carve a niche for itself in no time. The agency contributed enormously to this meteoric rise with an inventive mix of engaging print, TV and outdoor campaigns. Today, Eastea is among the top three selling tea brands in Kerala and has got ambitious plans to enter neighbouring states such as Karnataka and Tamil Nadu.

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